MA Design for Communication

The typeface I decided to pick to represent the Dongdaemun Design Plaza (DDP) building by Zaha Hadid is Aldo Semibold designed by Sacha Rein.

I chose Aldo Semi Bold simply because I felt this typeface fully highlights the 'queen of the curve's' style and I feel not only relates to the relationship of her buildings and her signature mark, but I also thought it was quite a strong typeface to convey that message. The thick lines, the curves of the typeface itself and it's form.

I then created some sample signs (using the typeface + other symbols) as if they were in the DDP building in relation to it's titles. Where you would gather information about the building or an event taking place with a simple i icon, the ticket centre symbol is represented by a person looking down at what is meant to look like a ticket, however this may not be completely clear. Exhibition hall, again depending on the event taking place in the building the exhibition hall will be a place for people to gather and view what is being hosted at the Plaza. Parking icon displayed with a simple P and the toilets represented by a boy and girl with no face, with attention being payed to the cruves.