Below are my 10 mission statements for my design manifesto in no particular order:
1). Typefaces continue to go in and out of style therefore it
is crucial to change with the times and not risk appearing old fashioned
2). Having a positive corporate social responsibility in
today’s current society is vital. Our practices in the field have implications
that do not go unseen
3). Authorship and ethics have an impact on how we approach our
work and who we work with. Having strong ethical values help you practice
staying true to your morals
4). The practice of sustainable design is to eradicate negative
environmental damage and address social and ecological concerns
5). Good adverts have a strong concept, a clear message and a
visually pleasing aesthetic. Bad adverts lack a clear concept, have a derailed
or unclear message and can create controversy
6). The target audience are the folks who we create work for. A
combination of images and words convey a message to and for them
7). Knowledge of layouts, image making, concepts, typography
and presentations allow us to successfully fulfil and execute a brief
8). Using a variety of tools and procedures during
experimentation allows room for purposeful idea generation developing creative
input
9). Exercising between analogue and digital processes, allows
for more possible outcomes that may have never been considered initially
10). Following a main headline, subhead, caption and primary
text are the ingredients used to create a well-structured page and or spread
Although they are not in order as it stands, before I got it laser cut I separated them into categories and wrote accordingly to the relevant subject I broke them into; Typeface, Corporate Social Responsibility, Ethics, Sustainable Design, Advertising, Target Audience, Experimentation of Ideas, Technology Processes, Layout and Fulfilling Briefs.
Below is show my design manifesto looked once it was cut and stuck together
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